Using animation as an awareness communication tool to highlight the importance of vaccines and accessing the service for undocumented immigrants and pregnant individuals and expanding on the COVID-19 vaccine acceptance among refugees and recently migrated communities
Key Words: vaccinations, newcomers to Canada, pregnancy, undocumented immigrants, animations
This project is an extension of the Printables-Extension project, which aims to address COVID-19 vaccine hesitancy within refugee, newcomer, and non-status or undocumented immigrant communities. To further expand on the vaccines' importance, Printables Animation was created to spread awareness about accessing vaccines for undocumented workers and pregnant individuals using visual animations.
The immigrant population in Canada has lower rates of vaccinations than individuals born in Canada. The limitation or lack of knowledge about vaccinations and challenges of accessing healthcare are some of the factors that lead to the lower rates. Two main animation videos were created in five languages.
Need or Problem: Creating visual animations, which include information about the importance of vaccinations and accessing vaccines, could lead individuals to opt-in to get vaccinated. To deliver more tailored information for each of the two target groups, undocumented immigrants and pregnant individuals, two separate animation videos have to be created.
The Design for Health Studio took an iterative and non-linear process as it adapted tested illustrations and branding style from the COVID-19 Printables project. Illustrations were edited, new ones were created, and colors were added to fit the presented information. Moreover, motion visuals had to be adjusted to align with the language, script and voice-over tone.
The scripts were written in low literacy and translated from English into other languages to increase the reach on YouTube and other social media platforms.
Each of the two animations was translated from English to Canadian French, Brazilian Portuguese, South American Spanish and Farsi. In total, 10 animation videos were created, including voice-overs and captions.