/ Creating dialogue on the COVID-19 vaccine
/ Project Lead and Creator: Dr. Shobana Ananth
/ Creative Lead: Dr. Kate Sellen
/ Collaborators: Inner City Health Associates, Toronto, and 19toZero.ca
The Button Project is a collaborative health advocacy strategy led by Dr. Shobana Ananth working with Inner City Health Associates, 19toZero and the Health Design Studio at OCAD University,.
The primary purpose of the project is to improve peer to peer dialogue amongst health care workers (HCW) and their patients around the COVID-19 vaccine. The project includes the design and development of a unique button printed with a QR code that when scanned links health care workers to a landing page of frequently asked questions (FAQ) and tips for improving dialogue on the COVID-19 vaccine.
/ Background & Need
There is a need for innovative strategies to enable a diverse group of health providers to engage in dialogue about the COVID-19 vaccine safety and efficacy.
A central issue is the lack of trust of the health care system amongst many health care workers, marginalized populations, (those experiencing poverty, homelessness, mental health concerns or addictions) and the BIPOC community (systemic racism, lack of legislated paid sick days, lack of agency ‘feeling like a guinea pig’ etc.) Secondly, there is lack of simple messaging around the COVID vaccine with a heavy use of biologic or medical terminology, and literature written at well above a grade 4 literacy level.
The project process consists of the design, test, implementation and evaluation of the button and associated FAQ in an iterative manner, accounting for use by a diverse group of HCW’s. Dr. Ananth as Project Lead will implement and evaluate the effectiveness of this project along with the Population Health Service of ICHA and 19toZero. OCADU’s Health Design Studio will use this feedback to continuously improve on the design aspects of the project
Where can I get one/How can my group participate?
Please reach out to us through the link below