Key Words: Adherence, co-design, essential medication, equitable design, medical packaging
The Essential Medication project is developing a packaging and branding concept as an enabling strategy to support CleanMeds. The project aims to support medication adherence, free distribution of life-saving medicines across Canada, and fostering nationwide brand recognition through a sustainable design process.
Background: Nearly 2.4 million Canadians cannot afford their prescribed medications which includes the lifesaving ones. While Canada has publicly funded healthcare services, it is the only high-income country not to fund medicines. For many Canadians, essential and life-saving medicines and treatments are out of reach. CleanMeds is laying out the foundational work to provide policy makers with the information they need to make informed decisions, including measuring the effect of free distribution of essential medicine (through randomized controlled trial), and proposing strategies that may develop a CleanMeds concept (e.g., packaging and branding design strategy).
Need or Problem: There is a need for strategies that enable and facilitate the development of the CleanMeds concept into a reliable and professional service for Canadians, such as, packaging and branding design strategy.
At the initial phase of the project, following several meetings with stakeholders and the community guidance panel, the design brief of the project was developed by OCAD University and the CleanMeds teams. The initial design concepts were developed and proposed by the OCADU team (students from advertising and packaging design classes) to the CleanMeds members. The second phase of the project, design and prototyping processes, have begun with the Health Design Studio at OCADU team consisting of graduate and undergraduate students.
The project is still in phase two. By the end of this phase, the team will have created and proposed 3 prototypes for user testing. Simultaneously, the project team is working on development of creative tools to enable and improve collaborative work and co-design sessions (during the COVID-19 pandemic).
The project is ongoing and will be updated periodically throughout the process.